How do customers want to be sold to today?

In our new white paper, "The State of Sales Mindsets", Consalia CEO Dr Philip Squire revisits the research he conducted for his doctorate 15 years ago and asks if sellers are really meeting buyers' expectations.

Did the COVID-19 pandemic fundamentally shift the buyer-seller relationship? What are customers' expectations about how salespeople use AI? Are the original four Sales Mindsets still the gold standard?

Based on interviews with buyers from a wide range of regions, industries, and job functions, as well as historic survey data and case studies, this paper answers all these questions and more.

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